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BHSI Breastfeeding Equity Campaign

The Boston Healthy Start Initiative (BHSI) provides direct support to pregnant and parenting women, children and families. It provides care coordination, connection to resources, health education, and advocacy. BHSI also coordinates the Community Action Network (CAN). CAN is a community coalition focused on reducing inequities in infant mortality and poor birth outcomes through policy strategies.

BHSI is seeking a marketing agency to support the development of a campaign to promote breastfeeding among Black families in Boston, with a focus on the neighborhoods of Mattapan, Dorchester, Hyde Park and Roxbury. The campaign will support Black families in Boston to initiate and continue breastfeeding for at least 6 months to promote health and wellbeing of black mothers, infants, and families and close the equity gap through the following strategies:

  • Promoting positive norms related to breastfeeding
  • Increasing awareness of breastfeeding supports and resources
  • Increasing awareness of laws protecting lactating and parenting families among families and employers
  • Expanding the local capacity of lactation support workers

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