Davide Grasso
A versatile business leader and executive with more than two decades of experience in Marketing and General Management, Davide Grasso since June 2016 serves as President and CEO of Converse Inc. Mr. Grasso was formerly the Chief Marketing Officer for NIKE, Inc., in Beaverton, Oregon. At Converse, Mr. Grasso leads the brand's global business.
Born and raised in Turin, Italy, Mr. Grasso completed studies in Business and Economics at the University of Turin that helped to prepare him for his career. After graduating from the University of Turin, after relevant experiences in Fashion and Advertising, Davide Grasso continued his education at SDA Bocconi School of Management in Milan, where he completed his MBA. Then, in the mid-1990s, Davide Grasso joined the team at Nike, commencing a lengthy tenure with the global sports Brand.
Among his early roles with the company, Mr. Grasso demonstrated his acumen as Italy's Director of Marketing, Europe's Director of Apparel Marketing, and Director of Brand Marketing in the United States, during which time he spearheaded the launch of Nike Sportswear, the Nike Free technology and helped introduce LeBron James as a major brand ambassador. Promoted to Asia Pacific Director of Marketing in 2004, Davide Grasso was named Vice President for Asia Pacific Marketing and Category Management two years later.
In his subsequent role as Vice President of Global Football (also known as soccer) at Nike, Mr. Grasso worked to develop the "Write the Future" campaign, which was launched during the 2010 FIFA World Cup tournament. Then in his years as Chief Marketing Officer for Nike, Mr. Grasso counts "The Black Mamba," "The Chosen," "the KobeSystem," “World Cup 2014”, “Find Your Greatness” (Olympics 2012) and the "Basketball Never Stops" campaigns among his career achievements.